Software Engineering

Engineering your future through a global tech ecosystem

ABOUT THE BUSINESS

Engineering the Digital and AI Transformation of Every Industry

We build applications that power digital transformation (DX) and AI transformation (AIX) for a wide range of companies — from traditional industries to the most advanced, emerging fields.

Web Development

App Development

AI Integration

Startup Factory

OUR ADVANTAGE

An engineering team built for business development

Engineering Built for Business Development

Our apps are built by a team skilled not only in software development but in service and business development — engineering that understands what makes a venture succeed.

End-to-End Development

Our blended Japan-and-global team handles everything in one stop — from requirements definition and UI/UX design to implementation and ongoing operation.

AI-Driven Speed of Development

An AI-driven development process compresses timelines to the limit, taking you from concept to live operations with exceptional speed.

OUR WORK & SOLUTIONS

Product stories built together with our clients

From new startup businesses to new business development for major companies, Friends has worked closely with clients not only in development, but also by deeply engaging with their businesses as a long-term partner.

The stance we value:

Building trusted relationships with clients, not simply acting as an outsourced vendor.
Generously sharing necessary information and knowledge as software development professionals.
Never forgetting our strength in business development, no matter the project.
Not simply building what we are told, but creating better products together.

Product stories built together with our clients

The stance we value:

Building trusted relationships with clients, not simply acting as an outsourced vendor.
Generously sharing necessary information and knowledge as software development professionals.
Never forgetting our strength in business development, no matter the project.
Not simply building what we are told, but creating better products together.

As a DX partner transforming the “standard” of marché operations

Case StudyCircle Change Inc.

MARCHE MAKER aims to become a form of social infrastructure supporting marché operations. Friends has worked alongside the team for many years, supporting the digital transformation of marché management and developing an app that supports store operators.

Company Introduction

Circle Change Inc. has operated the “Kotsu Kaikan Marché” in Yurakucho, Tokyo since 2011. It is one of Japan’s largest company-operated marchés, held over 300 days a year and reaching more than 40 million people. Under the philosophy “Change tomorrow through marchés,” the company operates marché management, marché platform, and marketing support businesses.

As a DX partner transforming the “standard” of marché operations

Case StudyCircle Change Inc.

Supporting an app for menopause from development to operation

Case StudyJapan Beauty Creation Inc. “Beauty Venue”

“Beauty Venue” is an app that supports women experiencing the difficulties of menopause. Friends has continuously supported the app for many years, from development through operation.

Company Introduction

Japan Beauty Creation Inc. (JBIRC) is a company committed to “realizing a society where women can play more active roles.” It is working to build an ecosystem that connects beauty salons and healthcare. By enabling beauty salons to serve as community communication stations, the company aims to solve regional issues and create opportunities for women to thrive.

Supporting an app for menopause from development to operation

Case StudyJapan Beauty Creation Inc. “Beauty Venue”

“Beauty Venue” is an app that supports women experiencing the difficulties of menopause. Friends has continuously supported the app for many years, from development through operation.

Visualizing posture and walking through video and AI analysis

Case StudyPrimaS Inc. “My Walking”

“My Walking” is an app for improving posture and walking. Friends integrated an image-analysis AI solution using video and has supported the service for several years.

Company Introduction

PrimaS, also known as rally step, is a store in Kyobashi, Osaka specializing in insoles and foot care. Led mainly by physical therapists, it provides custom-made insoles and sandals using 3D scanning and walking-analysis apps, as well as personal rehabilitation services.

Visualizing posture and walking through video and AI analysis

Case StudyPrimaS Inc. “My Walking”

“My Walking” is an app for improving posture and walking. Friends integrated an image-analysis AI solution using video and has supported the service for several years.

A track record of creating more than 50 products together, from startups to listed companies

From startups to listed companies, from mobile apps to web apps, from DX solutions to launching new services, from simple service-page development to AI-powered prototype development, production app development, and ongoing operation. Friends has continuously worked on more than 50 projects across a wide range of fields.